It's The World Clothing is a clothing line based in Colorado, but we represent people from all around the world. Our image stems from a much deeper vision than just apparel. Our hand is a representation of God's hand, holding the world with the significance of "The world is yours, but will not be handed to you. You must go out and reach for it no matter what part of the globe you come from". The fire means "We are here, hell on Earth". Now that you know a little bit about us, always remember "IT’S THE WORLD". You can wear our clothing to show that we all can relate no matter who you are or where you’re from because we’re all human beings sharing the same planet!